Every riyal
matched.
The canonical source for the Fourwall identity. Built so that any agency, studio, printer or partner can design something that looks and reads unmistakably Fourwall without asking us to review every pixel. Everything here is locked: the mark, the palette, the type, the words we use and the words we never use.
Every riyal matched.
2 · Settle 0.6
3 · Match 1.3
4 · Square up 1.8
5 · Rest 2.4
AudienceTeams, agencies and partners
StatusLocked
ReplacesBrand sheet v3, 2 November 2026
ParentA member of Accord Partners
Fourwall is a technology and management-advisory company. A member of Accord Partners.
Part one
The idea
01 · Brand idea
The four walls, and every riyal inside them.
Body
Every restaurant is four walls. Inside them are the only numbers that matter to an owner: what came in, what went out, and what is left. Restaurant people have a word for the profit a single branch makes inside its own walls, before head office takes its share. They call it four-wall. That is our name.
Money leaves those walls through more doors than the front one. Delivery-app timeouts, duplicate orders, deductions that do not match the contract, invoices that arrive as phone photos and never get priced, a month-end that closes three weeks late. None of it is dramatic. All of it is riyals.
Fourwall puts AI agents inside the owner's own systems, every day, to follow every sale, payout, invoice and cost until it matches. Then it puts a senior advisor beside the owner to say what the numbers mean and what to do about them. Open, close, reprice, renegotiate.
The door
The riyal, in its place
The idea in one line
Every riyal matched.
What it means
- For the finance lead: the agents do the matching. The team sees only the differences, approves, and closes faster.
- For the owner: every branch judged as its own business, on real numbers, with an advisor behind every page.
- For the brand: precision you can see. A square that closes. A riyal that lands in its place.
The mark tells the same story
an open square is the four walls with the door still open. The gold square inside is the riyal in its place. When the two sit together, the room is accounted for.
Pull quote (Newsreader, with the gold word)
Every riyal matched.
Arabic pull quote
كل ريال في مكانه.
02 · Positioning
What Fourwall is.
Positioning statement
For restaurant groups in Saudi Arabia, Fourwall is the AI-powered technology and management-advisory firm that runs AI agents in the back office every day and puts senior advisors beside the owner, so every riyal is matched and every decision is made on real numbers. A member of Accord Partners.
AI agents, each with one mandate
reports, controls and checks
days to a running rhythm
live dashboards
Category line (use exactly this when a category is required)
An AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia.
Arabic category line
شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية.
Who we are for
The owner. Runs two to fifty branches, usually more than one brand, usually more than one city. Decides on new branches, menu prices, leases, suppliers and people. Asks four questions: Will I make payroll, rent and VAT? Which branch, brand and channel make money? Are food and labour under control? Should I open, close, reprice or renegotiate? Reads in Arabic and English, on a phone, between services.
The finance lead. One person, sometimes two, carrying all of finance for the group. Spends the month matching five systems by hand, chasing invoices on WhatsApp, and finding delivery-app money after the claim window has closed. Wants fewer exceptions, a shorter close and an approval trail that holds up. Approves everything. Posts everything. Stays in control.
The reader we also write for: the owner's accountant and auditor, the bank, the investor and the partner. They never see a Fourwall number that is not the client's own approved data.
The promise
Every sale, payout, invoice and cost matched daily by AI agents, inside your own systems, for your team's approval. Senior advice for the owner on what to do next. Daily, not quarterly. In Arabic and English.
The two pillars
Fourwall Operations. AI agents in your back office, every day. Twelve agents match, draft, calculate and prepare: daily match, invoice to entry, faster close, app leakage, cost and consumption, compliance calendar, books health, process rulebook. Your team approves; nothing posts without them.
Arabic: Fourwall للعمليات. وكلاء ذكاء اصطناعي يشتغلون مع فريقك المالي، كل يوم. فريقك يعتمد، ولا شيء يُرحّل بدونه.
Fourwall Advisory. Senior advice for the owner. Eight agents and the advisors behind them: cash forecast and the low point ahead, results by branch, channel and menu, market and competitor intelligence, the big calls on branches, prices, leases and suppliers.
Arabic: Fourwall للاستشارات. استشارات خبراء لصاحب المطعم: السيولة، نتائج الفروع والقنوات والمنيو، معلومات السوق، والقرارات الكبيرة.
Proof points (use as a strip; never change the numbers without a new source)
- 20 AI agents, each with one mandate
- 56 reports, controls and checks, each with a cadence, an owner and a source
- 7 days to a running rhythm
- 8 live dashboards, for the team and the owner
What we are not (say it plainly whenever the context invites confusion)
Fourwall is not an accounting firm, an audit firm or a tax agent. The technology does the matching, drafting and posting the client approves. Licensed work stays with licensed firms.
03 · Personality and voice
How Fourwall sounds.
Intro
Four traits. Four walls. Everything we write should pass all four.
| Trait | What it means | What it rules out |
|---|---|---|
| Exact | Numbers, names, dates, sources. We say which branch, which app, how many riyals. | Adjectives doing the work of figures. "Significant savings." |
| Plain | Short sentences. Restaurant words, not finance-textbook words. The owner should never need a glossary. | Jargon, acronyms without a gloss, consultant throat-clearing. |
| Daily | We write like someone who checked the numbers this morning. Present tense. Today, not someday. | "Transforming the future of restaurant finance." |
| Senior | Calm, direct, an opinion behind every paragraph. We tell the owner what we would do. | Hedging, hype, exclamation marks, "we are excited to announce". |
The voice in one sentence
Write like a senior advisor who checked the numbers this morning and has ten minutes with the owner.
House rules (EN)
- Lead with the most important sentence. Always.
- One idea per paragraph.
- Numbers beat adjectives. Cite the source whenever a number is in the room.
- Active voice. Name the actor: the agents, your team, our advisors.
- No em dashes anywhere. Use a comma, a colon or a full stop.
- Cut "very", "really", "actually", "just", "seamless", "leverage", "empower", "unlock", "journey", "solution" on the first edit.
- Say "riyals", "SAR" in tables. Never "$" as a stand-in.
- Lists of three or more parallel items become bullets.
- The approval line travels with every capability claim: "for your team's approval", "nothing posts without them".
- Never promise an outcome we cannot evidence. "Claims filed inside the window" is a fact of the workflow; "guaranteed recovery" is not.
House rules (AR)
- فصحى واضحة بنَفَس سعودي: فريقك، الفروع، المنيو، الكاش، الإقفال، تطبيقات التوصيل.
- مخاطبة المالك بصيغة المفرد: أنظمتك، فريقك، اعتمادك.
- الأرقام بالأرقام الغربية (0-9) دائمًا. العملة: ر.س بعد الرقم في الجداول، وريال في النص.
- لا شرطات طويلة. الفاصلة أو النقطة أو النقطتان.
- الفعل المحاسبي فاعله دائمًا الوكلاء أو فريق العميل، لا Fourwall كشركة: «الوكلاء يطابقون»، «فريقك يعتمد».
- «يطابق» لا «يراجع» ولا «يدقق». «الفحص» لا «المراجعة» عندما يكون الفاعل برنامجًا.
- الاسم Fourwall يبقى باللاتينية دائمًا، ويُعامل كاسم مذكر: «Fourwall يعطيك الاثنين».
- اللهجة مسموحة فقط في الاقتباسات المنسوبة لأصحاب المطاعم، لا في صوت Fourwall.
We say / We don't say (EN)
| We say | We don't say | Why |
|---|---|---|
| "The agents matched 1,214 orders this morning. Six need you." | "Our AI seamlessly reconciles your transactions." | A number and a next step beat an adverb. "Reconciles" also puts the firm in the accountant's chair. |
| "Jahez deducted 2.1% more than the contract allows. Claim-ready evidence attached." | "We maximise your delivery revenue." | The first is evidence. The second is a slogan. |
| "Your team closes in 5 to 7 working days." | "We close your books in a week." | The client's team is the actor. Always. |
| "Branch 4 is below break-even for the third month. Here is what we would do." | "Branch 4 shows concerning trends that may warrant attention." | Senior people have an opinion. |
| "Book a Data & Close Diagnostic." | "Get in touch to learn more about our solutions!" | One action, named. No exclamation marks. |
| "Advisors who know restaurants." | "World-class, best-in-class experts." | Specific beats superlative. |
| "Daily, not quarterly." | "Real-time financial reporting." | Daily is true and plain. "Financial reporting" implies prepared statements. |
We say / We don't say (AR)
| نقول | لا نقول | لماذا |
|---|---|---|
| «الوكلاء طابقوا 1,214 طلبًا هذا الصباح. ستة تحتاج قرارك.» | «الذكاء الاصطناعي يسوّي حساباتك بسلاسة.» | رقم وخطوة تالية، لا صفات. «يسوّي» فعل محاسبي ينسب الخدمة لنا. |
| «فريقك يقفل الشهر في 5 إلى 7 أيام عمل.» | «نقفل دفاتركم في أسبوع.» | الفاعل فريق العميل دائمًا. |
| «الفرع 4 تحت نقطة التعادل للشهر الثالث. هذا ما نقترحه.» | «الفرع 4 يُظهر مؤشرات تستدعي الانتباه.» | المستشار له رأي. |
| «احجز تشخيص البيانات والإقفال.» | «تواصل معنا لمعرفة المزيد عن حلولنا!» | إجراء واحد باسمه. لا تعجّب. |
| «مستشارون يعرفون المطاعم.» | «نخبة من الخبراء العالميين.» | التحديد أقوى من المبالغة. |
| «يوميًا، لا كل ربع سنة.» | «تقارير مالية لحظية.» | «تقارير مالية» توحي بقوائم مالية معدّة. |
Example rewrites
Before: "Fourwall is a cutting-edge AI platform that empowers restaurant businesses to unlock financial clarity through intelligent automation." After: "Fourwall puts AI agents in your back office. They match every sale, payout and invoice daily, for your team's approval. Advisors tell you what to do next."
Before: "We reconcile your bank, POS and delivery-app accounts and prepare your month-end financials." After: "The agents match POS, cash, card, delivery-app and bank data every morning. Your team sees only the differences, approves, and closes faster."
Before: "Our advisory team delivers strategic insights for growth." After: "Senior advisors on the big calls: new branches, menu prices, leases and suppliers."
Before (AR): «نحن نتولى محاسبة مطاعمكم بالكامل بتقنيات الذكاء الاصطناعي.» After (AR): «وكلاء الذكاء الاصطناعي يطابقون المبيعات والتحويلات والفواتير كل يوم، وفريقك يعتمد. ولا شيء يُرحّل بدونه.»
Tone by surface
| Surface | Tone | Example |
|---|---|---|
| Website and deck | Senior, plain, assured | "Every branch judged as its own business." |
| Morning message to the owner | Three lines, no greeting padding | "Sales 4% above last year. Cash 11 days. Two red flags, both in Branch 2." |
| Exception queue (product) | Instructional, neutral | "Payout differs from statement by SAR 312. Approve, split or hold." |
| Legal footer | Flat, complete, unchanged | See section 15. |
| WhatsApp or email to a prospect | Warm, short, one ask | "Worth 30 minutes: we show what the agents find in your own data. Which week suits?" |
04 · Messaging
What we say, in order.
The hierarchy
- Tagline: Every riyal matched. / كل ريال في مكانه.
- Headline: Advisory for restaurant groups, powered by AI agents.
- Category line: An AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia.
- The two pillars: Fourwall Operations: AI agents in your back office, every day. Fourwall Advisory: Senior advice for the owner.
- The guardrail line (travels with every capability claim): Your team approves. Nothing posts without them. / فريقك يعتمد، ولا شيء يُرحّل بدونه.
- Proof strip: 20 AI agents · 56 reports, controls and checks · 7 days to a running rhythm.
- Call to action: Book a Data & Close Diagnostic. / احجز تشخيص البيانات والإقفال.
- Endorsement: A member of Accord Partners. / عضو في Accord Partners.
Alternate headlines (approved; use when the primary has already been used on the same surface)
- The AI-powered advisory firm for restaurant groups.
- Senior advice for restaurant owners, powered by AI agents.
- Run every branch on the numbers, with agents that never stop counting.
- Your finance team, closing faster. / فريقك المالي، يُقفل أسرع.
Tagline usage
- Always with the full stop. "Every riyal matched." is a sentence, not a label.
- Set in Newsreader when it appears as a display line; Inter when inline.
- The display variant "Every riyal matched." with the last word in Newsreader italic, gold, is permitted on covers and hero surfaces only. Never italicise or colour the whole line.
- Arabic: «كل ريال في مكانه.» Set in Noto Naskh Arabic for display, IBM Plex Sans Arabic inline. Never transliterate, never mix the two languages on one line.
- Social alternatives (ads and WhatsApp only, never on the site or in documents): «كل ريال له حساب.» and «ولا ريال ضايع.»
One-liner (EN)
Fourwall puts AI agents in a restaurant group's back office and a senior advisor beside the owner, so every riyal is matched and every decision is made on real numbers.
One-liner (AR)
Fourwall يضع وكلاء ذكاء اصطناعي مع الفريق المالي لمجموعة المطاعم ومستشارًا خبيرًا بجانب المالك، فيكون كل ريال في مكانه وكل قرار مبنيًا على أرقام حقيقية.
25 words (EN)
Fourwall is an AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia. Agents match every sale, payout and cost daily. Advisors tell owners what to do.
25 words (AR)
Fourwall شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية. وكلاؤنا يطابقون كل عملية بيع وتحويل وتكلفة يوميًا، ومستشارونا يقولون للمالك ماذا يفعل.
50 words (EN)
Fourwall is an AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia. Twenty AI agents work inside the client's own POS, accounting software and delivery apps, matching every sale, payout, invoice and cost daily for the team's approval. Senior advisors tell owners what to open, close, reprice or renegotiate. A member of Accord Partners.
50 words (AR)
Fourwall شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية. عشرون وكيل ذكاء اصطناعي يعملون داخل أنظمة العميل نفسها: نقاط البيع وبرنامج المحاسبة وتطبيقات التوصيل، ويطابقون كل عملية بيع وتحويل وفاتورة وتكلفة يوميًا لاعتماد الفريق. ومستشارون خبراء يقولون للمالك ماذا يفتح ويقفل ويسعّر ويفاوض. عضو في Accord Partners.
100 words (EN)
Fourwall is an AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia. It has two pillars. Fourwall Operations puts twelve AI agents in the back office, every day: they match POS, cash, card, delivery-app and bank data each morning, read invoices and draft entries, prepare the month-end and recompute every app commission from its contract. The client's team approves; nothing posts without them. Fourwall Advisory gives the owner senior advice: a 26-week cash forecast, every branch judged as its own business, market and competitor intelligence, and advisors on the big calls. Daily, not quarterly. In Arabic and English. A member of Accord Partners.
100 words (AR)
Fourwall شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية، بركيزتين. Fourwall للعمليات: اثنا عشر وكيل ذكاء اصطناعي يشتغلون مع فريقك المالي كل يوم؛ يطابقون نقاط البيع والكاش والبطاقات وتطبيقات التوصيل والبنك كل صباح، ويقرؤون الفواتير ويجهّزون القيود، ويحضّرون الإقفال، ويحسبون عمولة كل تطبيق من جديد حسب عقده. فريقك يعتمد، ولا شيء يُرحّل بدونه. Fourwall للاستشارات: استشارات خبراء لصاحب المطعم؛ توقّع السيولة لستة وعشرين أسبوعًا، كل فرع يُحكم عليه كعمل مستقل، معلومات السوق والمنافسين، ومستشارون على القرارات الكبيرة. يوميًا، لا كل ربع سنة. بالعربية والإنجليزية. عضو في Accord Partners.
Email and WhatsApp one-liner (sales context, EN)
Quick note: Fourwall is technology your team uses and approves. You keep full control of your books; we do not act as accountants or tax agents.
Email and WhatsApp one-liner (AR)
ملاحظة سريعة: Fourwall تقنية يستخدمها فريقك ويعتمدها. الدفاتر تبقى تحت سيطرتك الكاملة، ولا نعمل كمحاسبين أو وكلاء ضريبيين.
05 · Naming and terminology
The names, and the words around them.
The company name
- Fourwall. One word, capital F, lower-case w. Always Latin script, in every language, including Arabic running text.
- Never: FourWall, Four Wall, Four-Wall, 4wall, FOURWALL in running text (all-caps is permitted only as a typographic treatment of the wordmark in uppercase eyebrows, never as the name).
- Legal entity names appear only in contracts and the legal footer when required; the brand name is always Fourwall.
- Domain: fourwall.app. Arabic site: fourwall.app/ar/. Brand site: brand.fourwall.app. Write domains in lower case without "https://" in prose.
- In Arabic running text, Fourwall is a masculine singular noun: «Fourwall يعطيك الاثنين».
Phrase checker
A checker is not counsel. See legal-lingo.md.
The pillars
| English | Arabic | Short form | Never |
|---|---|---|---|
| Fourwall Operations | Fourwall للعمليات | Operations | "Ops", "Fourwall Insights", «عمليات Fourwall», «فوروول للعمليات» |
| Fourwall Advisory | Fourwall للاستشارات | Advisory | "Insights", "Consulting", «استشارات Fourwall» |
Pillar names are set in Inter 600, same colour as the surrounding text, never as a lockup with the logo and never as their own logos. In navigation and footers the pillar column is headed "Pillars" in English and «الخدمات» in Arabic.
The agents
- Pattern: [Function] Agent. Title case. Singular. "Reconciliation Agent", never "Reconciliation AI", "Recon bot" or "the Reconciler".
- Arabic pattern: وكيل + the function in the construct state: «وكيل المطابقة».
- Collective: "the agents", "twenty AI agents", "the Fourwall bench". Never "robots", "bots", "digital employees", "virtual accountants".
- Each agent has one mandate line, written with the agent or the client's team as the actor and the approval visible.
| Pillar | Agent (EN) | الوكيل (AR) | Mandate (EN) |
|---|---|---|---|
| Operations | Bookkeeping Agent | وكيل تسجيل العمليات | Records sales, purchases and expenses for approval |
| Operations | Accounting Agent | وكيل القيود المحاسبية | Prepares accruals and month-end entries for approval |
| Operations | Reconciliation Agent | وكيل المطابقة | Matches POS, cash, card, apps and bank every morning |
| Operations | Invoice Capture Agent | وكيل التقاط الفواتير | Reads invoice photos and drafts entries for approval |
| Operations | Payables Agent | وكيل مستحقات المورّدين | Prepares the supplier payment run; your team pays |
| Operations | Collections Agent | وكيل التحصيل | Chases app payouts and catering receivables |
| Operations | App Settlement Agent | وكيل تسويات التطبيقات | Checks every delivery-app statement against its contract |
| Operations | Close Agent | وكيل الإقفال | Runs the month-end checklist and exception queue |
| Operations | Inventory & Recipe Agent | وكيل المخزون والوصفات | Count forms, recipe cost, theoretical vs actual |
| Operations | Labour Cost Agent | وكيل تكلفة العمالة | Full KSA labour cost and sales per labour hour |
| Operations | Compliance Calendar Agent | وكيل تقويم الالتزامات | Deadlines, e-invoicing exceptions, VAT-ready data |
| Operations | Ledger Quality Agent | وكيل جودة الدفاتر | Data-quality checks and an AI review of the ledger |
| Advisory | Cash Forecasting Agent | وكيل توقّع السيولة | 26-week forecast, low point and scenarios |
| Advisory | Management Reporting Agent | وكيل التقارير الإدارية | Morning message, weekly pack, monthly review |
| Advisory | Branch Performance Agent | وكيل أداء الفروع | Four-wall profit, break-even, branch risk |
| Advisory | FP&A Agent | وكيل التخطيط والتحليل المالي | Budget, reforecast and board pack |
| Advisory | Menu & Pricing Agent | وكيل المنيو والتسعير | Menu engineering and channel price checks |
| Advisory | Supplier Price Agent | وكيل أسعار المورّدين | Price movement on every repeat item |
| Advisory | Market Intelligence Agent | وكيل معلومات السوق | Competitors, platforms and SAMA benchmark |
| Advisory | Growth Case Agent | وكيل دراسات التوسع | New-branch, capex and exit cases |
Modules, reports and dashboards
- Operations modules (eight, title case, no "module" suffix in headlines): Daily Match, Invoice to Entry, Faster Close, App Leakage, Cost & Consumption, Compliance Calendar, Books Health, Process Rulebook.
- Reports: Morning message, Daily flash (AR: ملخص اليوم), Owner pack (AR: ملف المالك الأسبوعي), Owner review, Board pack, Competitor index, Supplier price review, Market benchmark. Sentence case after the first word.
- Dashboards (eight): Liquidity and funding, Revenue assurance, Profitability, Branches, Tax and compliance, Books and controls, Planning and market, Reports.
- Engagement names: Data & Close Diagnostic (always with the ampersand and both capitals), AI agents, monthly; Advisory retainer (AR: عقد الاستشارات الشهري).
Licence-safe vocabulary
The rule, in one line: technology that performs matching, drafting, posting, receivables chasing and claims filing is fine when it is presented as a capability the client uses and approves. Never present Fourwall as a licensed accounting, audit, tax or zakat provider, never use assurance or "review" wording for our own work, never claim compliance certification, and never give Fourwall people licensed professional titles. (CEO rule, 4 November 2026. Full guide: legal-lingo.md.)
| Use (EN) | Use (AR) | Avoid (EN) | Avoid (AR) | Why |
|---|---|---|---|---|
| AI agents, the agents | وكلاء الذكاء الاصطناعي | AI accountant, virtual bookkeeper, bots | محاسب ذكي، بوت | Licensed title |
| match, matched, matching | يطابق، مطابقة | reconcile (as something Fourwall does) | نسوّي التسويات | Accounting verb with the firm as actor |
| drafts entries for approval; posts once approved | يجهّز القيود للاعتماد؛ يُرحّل بعد الاعتماد | we post your entries | نقيّد القيود عنكم | Actor must be the software or the team |
| your team closes faster | فريقك يقفل أسرع | we close your books | نقفل دفاتركم | Same |
| AI review of the ledger (software is the actor) | فحص بالذكاء الاصطناعي لدفتر الأستاذ | our review, review engagement, assurance | مراجعة، تدقيق، تأكيد | Statutory audit words |
| senior advice, management advisory, advisors | استشارات خبراء، استشارات للإدارة العليا، المستشارون | accounting advice, tax advice, CFO services, outsourced finance | استشارات محاسبية، استشارات ضريبية، قسم محاسبة خارجي | Licensed scope |
| finance lead | المسؤول المالي | our CFO on your team, dedicated accountant | موظف مالي مخصص من طرفنا | Embedded staff |
| VAT-ready data for your accountant | بيانات جاهزة للضريبة لمحاسبك | we file your VAT, ZATCA-compliant | نقدّم إقراراتكم، متوافق مع هيئة الزكاة | Tax-agent work, certification |
| revenue assurance (module name), revenue leakage | حماية الإيرادات، التسرّب | assurance services | خدمات تأكيد | Assurance engagement language |
| full activity log, approval trail | سجل كامل لكل إجراء | audit-proof, certified | محصّن ضد المراجعة، معتمد | Assurance outcome |
| results by branch from your approved data | نتائج الفروع من بياناتك المعتمدة | P&L, financial statements, prepared financials | قائمة أرباح وخسائر، قوائم مالية | Prepared statements |
| daily operational dashboards | لوحات تشغيلية يومية | real-time financial reporting | تقارير مالية لحظية | Same |
| the hire you were planning | الموظف الذي كنت تنوي توظيفه | replaces your bookkeeper | استغنوا عن المحاسبين | Replacement admits the function |
| claims filed inside the window (the agent files; your team approves) | المطالبات تُقدَّم داخل المهلة باعتمادك | we chase claims on your behalf | بالنيابة عنكم | Agency language |
| connects to your POS, accounting software and delivery apps | يرتبط بأنظمتك الحالية | we operate your systems | نشغّل أنظمتكم | Control of client systems |
| technology and management-advisory company | شركة تقنية واستشارات للإدارة العليا | accounting firm, fintech, consultancy (alone) | مكتب محاسبة، شركة استشارات محاسبية | Category |
Words we keep plain
- "riyal" and "SAR", never "SR" or "﷼" in running text. Tables and figures: SAR 128,640 (EN), 128,640 ر.س (AR).
- "delivery apps", never the apps' names unless the context names them (Jahez, HungerStation, Keeta, ToYou are fine where factual).
- "POS", "VAT", "GOSI", "ZATCA", "SAMA" are known to every reader; no expansion needed in English. In Arabic: نقاط البيع، ضريبة القيمة المضافة (long form once per page, then الضريبة), التأمينات، هيئة الزكاة والضريبة والجمارك، ساما.
- "month-end", "close", "the close". Never "period-end procedures".
- "branch" (فرع), never "outlet", "unit", "location" in owner-facing copy.
- "menu" (المنيو), "food cost" (تكلفة الأكل), "prime cost" (التكلفة الأساسية، أكل وعمالة), "four-wall profit" (ربح الفرع الصافي قبل مصاريف المركز الرئيسي, glossed once per document).
Part two
The system
06 · Logo
The door, and the riyal in its place.
Right-click any logo to copy its SVG.
Construction inspector
02 / horizontal reversed
03 / endorsed member of
04 / endorsed member of reversed
05 / endorsed stacked
06 / endorsed stacked reversed
07 / app icon
08 / construction
Clear-space visualiser
1. Do not close the door. The opening in the bottom wall is the mark.
2. Do not move, resize, recolour or remove the gold riyal.
3. Do not rotate or mirror the mark, including for Arabic layouts. The logo is never mirrored.
4. Do not round the corners, add a drop shadow, a gradient, an outline or a glow.
5. Do not retype the wordmark, change its weight, tracking or case, or set it in Newsreader.
6. Do not place the two-colour logo on Navy #1E40AF, Action Blue, gold, photography or patterns.
7. Do not scale the symbol and wordmark independently or change the 0.40C gap.
8. Do not add the Accord icon to the endorsement, use "Fourwall × Accord", or merge the two names into one wordmark.
9. Do not use the endorsed lockup below 160 px, and do not let the endorsement grow past the master.
10. Do not place anything, including the page edge, inside the clear space.
11. Do not use the symbol as a bullet, an icon in UI, or a pattern tile.
12. Do not translate or transliterate the wordmark. There is no Arabic wordmark.
Two-colour positive
One-colour navy
One-colour ink
Concept
The Fourwall mark is a door: a square drawn with four walls, the bottom wall open at the centre where the door would be. Inside sits a small gold square, set a touch above the geometric centre so it reads as the one thing in the room that matters. Four walls, one riyal, in its place. The wordmark is "Fourwall" in Inter 600 with tight tracking, so the name sits with the same weight and quiet as the mark.
The mark is drawn, not typed. It is geometric, square-cornered and built on a 32-unit grid. It never rotates, never gains a radius, never gains a gradient, and never closes the door.
Anatomy (on the 32-unit grid of the symbol)
- Frame: a square from (5,5) to (27,27), 22 units a side, stroke 2.4 units, square caps.
- Door: the bottom wall is open between x = 12.5 and x = 19.5, a 7-unit opening centred on the frame.
- Riyal: a 4 × 4 gold square at (14,13), i.e. centred horizontally, lifted 1 unit above the geometric centre.
- Colour: frame in Deep Navy #0F1F4D (or white when reversed); riyal always Gold #B8860B in the two-colour versions.
- Relation to the wordmark: symbol height equals the cap height C of "Fourwall"; symbol-to-wordmark gap is 0.40C; the two share a baseline.
Versions
| # | Name | File | Use |
|---|---|---|---|
| 01 | Horizontal, primary | fourwall-horizontal.svg |
Default. Light backgrounds: white, sage. Website header, documents, product chrome. |
| 02 | Horizontal, reversed | fourwall-horizontal-reversed.svg |
Deep Navy backgrounds only: covers, dark screens, signage on navy. The riyal stays gold. |
| 03 | Endorsed, member of | fourwall-endorsed-member-of.svg |
The formal lockup. Website footer, proposals, decks, report covers, letterhead, email signatures, business cards. Light backgrounds. |
| 04 | Endorsed, member of, reversed | fourwall-endorsed-member-of-reversed.svg |
The formal lockup on Deep Navy. |
| 05 | Endorsed, stacked | fourwall-endorsed-stacked.svg |
Square and portrait formats: social avatars with room, booth panels, certificates, the deck closing slide. |
| 06 | Endorsed, stacked, reversed | fourwall-endorsed-stacked-reversed.svg |
Same, on Deep Navy. |
| 07 | App icon | fourwall-app-icon.svg |
The symbol alone, white on a Deep Navy rounded square (radius 112 on 512). App stores, favicon source, social avatar at small sizes, product launcher. |
| 08 | Construction | construction.svg |
Reference only. The master lockup with the proportion grid. Never published as a logo. |
Which one, when
- Default to the endorsed lockup (03/04) on anything that leaves the building: website, proposals, decks, reports, signatures, cards, signage.
- Use the horizontal lockup alone (01/02) inside the product, in the website header, on anything narrower than about 160 px, in a line of partner logos, and wherever the endorsement is already stated in words nearby.
- Use the stacked endorsed lockup (05/06) only when the format is square or portrait and width is the constraint.
- Use the app icon (07) wherever a square symbol is required. The symbol never appears alone on a light background without its navy tile except as a favicon at 16 to 32 px, where the tile is dropped and the symbol is set in Deep Navy.
- Never set "Fourwall" in live text as a substitute for the wordmark.
Clear space
Keep a clear zone equal to C (the cap height of the wordmark, which is also the symbol's height) on all four sides of every version. Measure from the outermost ink: the symbol's left edge, the wordmark's right edge, the endorsement's right edge in the endorsed lockups, the stacked rule's extremes in the stacked version. Nothing enters the zone: no text, no rules, no photography, no other logos, no edge of the page or panel. On busy or tight surfaces, double it.
Minimum sizes
| Version | Digital | |
|---|---|---|
| Horizontal (01/02) | 120 px wide | 30 mm wide |
| Endorsed, member of (03/04) | 160 px wide; below this, use 01/02 | 40 mm wide |
| Endorsed, stacked (05/06) | 120 px wide | 30 mm wide |
| App icon / symbol (07) | 24 px (symbol), 16 px favicon | 6 mm |
The endorsement system
Fourwall is a member of Accord Partners. The endorsement says so, once, in a fixed proportion to the Fourwall master. C is the cap height of the Fourwall wordmark.
- Symbol: height C, baseline to cap line; gap to wordmark 0.40C.
- Divider: a vertical rule, height C, width 0.02C, colour Border #E5E7EB (or white at 35% on navy); gap 0.60C on each side.
- Endorsement label: "A MEMBER OF" in Inter 500, caps, tracking +0.14em, Secondary #6B7280 (or white at 70% on navy); cap height 0.22C; top aligned to the master cap line.
- Parent: the Accord Partners wordmark only, no Accord icon, cap height 0.42C, sitting on the master baseline, in its own colours ("Accord" #1E40AF 600, "Partners" #1E40AF 300; white 600/300 when reversed).
- The left edges of the label and the Accord wordmark are optically aligned (first-glyph side bearing removed).
- Hierarchy: the endorsement block never exceeds about 45% of the master's visual weight; the label is always smaller than the parent wordmark.
- Stacked: a rule 0.55C below the baseline spanning the wordmark's width; beneath it, one row of label (cap 0.20C) and Accord wordmark (cap 0.36C) on a shared baseline, centred, scaled down until it fits inside the wordmark width.
- Below 160 px wide, the endorsement is dropped and Fourwall stands alone. The membership is then stated in words nearby if the surface allows.
- The Accord icon never appears next to the small label. Icons beside a small label clash.
- Reference implementation:
ref/endorsed-lockup-proportions.mdandref/Fourwall-Lockup-System-v3c.png.
Construction
The master is built from vector outlines, not live text: the wordmark is Inter 600 converted to paths, tracked at −0.022em; the symbol is drawn at 3.6066× its 32-unit grid so that its height equals C. construction.svg shows the grid, the C unit, the 0.40C gap and the baseline. Rebuild only from these outlines; never retype.
Colour versions
- Two-colour, positive: Deep Navy frame and wordmark, gold riyal. White or sage backgrounds. The default.
- Two-colour, reversed: white frame and wordmark, gold riyal. Deep Navy background only. Gold on Deep Navy passes AA (4.88:1).
- One-colour, navy: everything Deep Navy including the riyal. Single-colour print, embossing, engraving, etching on glass, stamps.
- One-colour, white: everything white. Reversed single-colour applications: white vinyl on glass, white foil on navy stock.
- One-colour, ink: everything Ink #111827. Monochrome documents, fax-grade reproduction, newsprint. Never set the logo in Navy #1E40AF, Action Blue, gold, grey, or any tint. Never put the two-colour logo on a photograph, a gradient, a pattern or any colour other than white, sage or Deep Navy.
Misuse (never)
- Do not close the door. The opening in the bottom wall is the mark.
- Do not move, resize, recolour or remove the gold riyal.
- Do not rotate or mirror the mark, including for Arabic layouts. The logo is never mirrored.
- Do not round the corners, add a drop shadow, a gradient, an outline or a glow.
- Do not retype the wordmark, change its weight, tracking or case, or set it in Newsreader.
- Do not place the two-colour logo on Navy #1E40AF, Action Blue, gold, photography or patterns.
- Do not scale the symbol and wordmark independently or change the 0.40C gap.
- Do not add the Accord icon to the endorsement, use "Fourwall × Accord", or merge the two names into one wordmark.
- Do not use the endorsed lockup below 160 px, and do not let the endorsement grow past the master.
- Do not place anything, including the page edge, inside the clear space.
- Do not use the symbol as a bullet, an icon in UI, or a pattern tile.
- Do not translate or transliterate the wordmark. There is no Arabic wordmark.
07 · Colour
Navy carries. Gold punctuates.
Logo, covers, chapter bands, dark screens, footers, app icon tile
Headings on light, key figures, eyebrows, nav text, Accord wordmark
Buttons, links, focus rings, interactive states, chart secondary series
The riyal in the mark, one italic word, one key figure, the matched line in charts
Page backgrounds, panels, cards on white, table stripes
Body copy, UI text, table figures
Cards, content panels, the page
Contrast grid
✓ Body text · △ Large text only · ✗ Fails
| Foreground | On white | On sage | On Deep Navy | On Navy | On Ink |
|---|---|---|---|---|---|
| Ink #111827 | 17.7 ✓ | 16.0 ✓ | 1.1 ✗ | 2.0 ✗ | 1.0 ✗ |
| Deep Navy #0F1F4D | 15.9 ✓ | 14.3 ✓ | 1.0 ✗ | 1.8 ✗ | 1.1 ✗ |
| Navy #1E40AF | 8.7 ✓ | 7.9 ✓ | 1.8 ✗ | 1.0 ✗ | 2.0 ✗ |
| Action Blue #2563EB | 5.2 ✓ | 4.7 ✓ | 3.1 △ | 1.7 ✗ | 3.4 △ |
| Gold #B8860B | 3.3 △ | 2.9 ✗ | 4.9 ✓ | 2.7 ✗ | 5.5 ✓ |
| Secondary #6B7280 | 4.8 ✓ | 4.4 △ | 3.3 △ | 1.8 ✗ | 3.7 △ |
| White #FFFFFF | 1.0 ✗ | 1.1 ✗ | 15.9 ✓ | 8.7 ✓ | 17.7 ✓ |
| Sage #F0F4F3 | 1.1 ✗ | 1.0 ✗ | 14.3 ✓ | 7.9 ✓ | 16.0 ✓ |
Intro
Six colours and white. Deep Navy is the ground the brand stands on. Navy and Action Blue do the work of hierarchy and interaction. Gold is punctuation: the riyal in the mark, one highlighted word, one number that matters. Sage keeps pages from being clinical. Ink is what we read.
Core palette
| Role | Name | HEX | RGB | CMYK (print) | Pantone (approx.) | Use |
|---|---|---|---|---|---|---|
| Base | Deep Navy | #0F1F4D | 15, 31, 77 | 100 / 85 / 30 / 45 | 2767 C | Logo, covers, chapter bands, dark screens, footers, app icon tile |
| Brand | Navy | #1E40AF | 30, 64, 175 | 88 / 68 / 0 / 8 | 2728 C | Headings on light, key figures, eyebrows, nav text, Accord wordmark |
| Action | Action Blue | #2563EB | 37, 99, 235 | 80 / 55 / 0 / 0 | 2727 C | Buttons, links, focus rings, interactive states, chart secondary series |
| Accent | Gold | #B8860B | 184, 134, 11 | 20 / 45 / 100 / 10 | 1245 C | The riyal in the mark, one italic word, one key figure, the matched line in charts |
| Surface | Sage | #F0F4F3 | 240, 244, 243 | 4 / 1 / 2 / 0 | Cool Gray 1 C at 50% | Page backgrounds, panels, cards on white, table stripes |
| Text | Ink | #111827 | 17, 24, 39 | 80 / 70 / 50 / 70 | 532 C | Body copy, UI text, table figures |
| Surface | White | #FFFFFF | 255, 255, 255 | 0 / 0 / 0 / 0 | Paper | Cards, content panels, the page |
CMYK values are press-tuned recipes, not naive conversions; proof against the Pantone reference before any large print run. HEX is the source of truth on screen.
Supporting neutrals (inherited from Accord Partners)
| Name | HEX | Use |
|---|---|---|
| Border | #E5E7EB | Dividers, input borders, table rules, the endorsement divider |
| Secondary text | #6B7280 | Labels, captions, the "A MEMBER OF" label, axis labels |
| Muted text | #9CA3AF | Placeholders, disabled states, timestamps. Never body copy. |
Status colours (product UI only, never decorative)
| State | HEX | Note |
|---|---|---|
| Success | #16A34A | Matched, approved, posted |
| Warning | #D97706 | Pending, awaiting approval, near a deadline |
| Error | #DC2626 | Unmatched past tolerance, failed, overdue |
| Info | #0D9488 | Informational, data provenance |
Status colours are used at full strength for text and 15% for fills, as pills and dots. They never appear in marketing surfaces, charts for decoration, or anywhere near the logo. Accord's premium purple is not part of the Fourwall palette; where Accord uses purple for AI features, Fourwall uses gold.
Proportions: 60 / 30 / 10
- 60% white and sage: the page, panels, cards, breathing room.
- 30% Deep Navy and Navy: chapter bands, covers, headings, the mark, figures.
- 10% Action Blue and Gold together, and gold is never more than a fifth of that. On a typical page gold appears three times at most: the riyal in the mark, one word or figure, one line in a chart.
- Dark surfaces invert the first two: Deep Navy becomes the 60, white type and sage panels the 30. Gold stays at its 2%.
Pairings that pass WCAG AA (computed, not estimated)
| Foreground | On white | On sage | On Deep Navy | On Navy | On Ink |
|---|---|---|---|---|---|
| Ink #111827 | 17.7 ✓ | 16.0 ✓ | 1.1 ✗ | 2.0 ✗ | 1.0 ✗ |
| Deep Navy #0F1F4D | 15.9 ✓ | 14.3 ✓ | 1.0 ✗ | 1.8 ✗ | 1.1 ✗ |
| Navy #1E40AF | 8.7 ✓ | 7.9 ✓ | 1.8 ✗ | 1.0 ✗ | 2.0 ✗ |
| Action Blue #2563EB | 5.2 ✓ | 4.7 ✓ | 3.1 △ | 1.7 ✗ | 3.4 △ |
| Gold #B8860B | 3.3 △ | 2.9 ✗ | 4.9 ✓ | 2.7 ✗ | 5.5 ✓ |
| Secondary #6B7280 | 4.8 ✓ | 4.4 △ | 3.3 △ | 1.8 ✗ | 3.7 △ |
| White #FFFFFF | 1.0 ✗ | 1.1 ✗ | 15.9 ✓ | 8.7 ✓ | 17.7 ✓ |
| Sage #F0F4F3 | 1.1 ✗ | 1.0 ✗ | 14.3 ✓ | 7.9 ✓ | 16.0 ✓ |
✓ passes for body text (4.5:1 or better). △ passes for large text only (18 px regular or 14 px bold and above, 3:1). ✗ never for text.
What this means in practice: - Gold text on white is large-text only: the italic word in a headline, a key figure at 32 px or more. Never gold body copy, captions or links on white or sage. - Gold on Deep Navy passes for body text, which is why dark chapters can carry gold labels and the reversed logo keeps a gold riyal. - White buttons on Action Blue pass (5.2:1). Action Blue text on sage passes (4.7:1), so links work on sage panels. - Secondary grey on sage is large-text only; captions on sage panels use Ink at 80% opacity instead, or move to white.
Do
- Start every layout with white and Deep Navy; add gold last, and once.
- Use Navy for headings on light surfaces and white for headings on Deep Navy.
- Use Action Blue only for things a reader can click or that a chart needs as a second series.
- Use sage to separate panels on a white page, never as a page-wide tint behind Deep Navy blocks.
Don't
- Don't use Navy #1E40AF for body text; it is a heading and brand colour.
- Don't tint Deep Navy or gold; no 50% navy, no pale gold washes.
- Don't put gold next to warning amber; they fight. On a product screen with status colours, gold yields.
- Don't introduce beige, cream, black, teal backgrounds or multi-colour gradients. There are no gradients in this brand.
- Don't use status colours as decoration or in marketing.
Design tokens (CSS)
:root {
--fw-deep-navy: #0F1F4D;
--fw-navy: #1E40AF;
--fw-action: #2563EB;
--fw-gold: #B8860B;
--fw-sage: #F0F4F3;
--fw-ink: #111827;
--fw-white: #FFFFFF;
--fw-border: #E5E7EB;
--fw-text-2: #6B7280;
--fw-text-3: #9CA3AF;
--fw-success: #16A34A;
--fw-warning: #D97706;
--fw-error: #DC2626;
--fw-info: #0D9488;
}
08 · Typography
A serif that speaks. A sans that counts.
Every riyal matched.
Serif sets the tone; sans does the work; numbers are always sans and always tabular.
كل ريال في مكانه.
فريقك يعتمد، ولا شيء يُرحّل بدونه.
Type tester
Display XL
Newsreader 500
72 / 1.02 · -0.015em
Display L
Newsreader 500
56 / 1.05 · -0.01em
H1
Newsreader 500
44 / 1.1 · -0.01em
H2
Newsreader 500
32 / 1.15 · 0
H3
Inter 600
24 / 1.3 · -0.01em
H4
Inter 600
20 / 1.35 · 0
H5
Inter 600
16 / 1.4 · 0
Eyebrow
Inter 500
12 / 1.4 · 0.14em
Body L
Inter 400
18 / 1.6 · 0
Body M
Inter 400
16 / 1.6 · 0
Body S
Inter 400
14 / 1.5 · 0
Caption
Inter 400
12 / 1.4 · 0
Figure XL
Inter 600
56 / 1.0 · -0.02em
Figure
Inter 600
32 / 1.1 · -0.01em
Mono
Inter 400
14 / 1.5 · 0
Display XL
Noto Naskh Arabic 600
76 / 1.3 · 0
Display L
Noto Naskh Arabic 600
58 / 1.3 · 0
H1
Noto Naskh Arabic 600
46 / 1.35 · 0
H2
Noto Naskh Arabic 500
34 / 1.4 · 0
H3
IBM Plex Sans Arabic 600
25 / 1.5 · 0
H4
IBM Plex Sans Arabic 600
21 / 1.5 · 0
H5
IBM Plex Sans Arabic 600
17 / 1.55 · 0
Eyebrow
IBM Plex Sans Arabic 500
13 / 1.5 · 0
Body L
IBM Plex Sans Arabic 400
19 / 1.8 · 0
Body M
IBM Plex Sans Arabic 400
17 / 1.8 · 0
Body S
IBM Plex Sans Arabic 400
15 / 1.7 · 0
Caption
IBM Plex Sans Arabic 400
13 / 1.6 · 0
Intro
Four faces, two per language, and the roles never overlap. Newsreader carries the display voice in English: hero lines, chapter titles, pull quotes and one italic word in gold. Inter does everything else in English: subheads, body, UI, numbers, the wordmark. In Arabic, Noto Naskh Arabic takes the display role and IBM Plex Sans Arabic takes everything else. Serif sets the tone; sans does the work; numbers are always sans and always tabular.
Roles
| Role | English | Arabic | Weights |
|---|---|---|---|
| Display: hero lines, H1, H2, pull quotes, cover lines | Newsreader | Noto Naskh Arabic | Newsreader 400, 500, 600, italic 400; Naskh 400, 500, 600, 700 |
| Everything else: H3 to H5, body, captions, UI, tables, numbers, wordmark | Inter | IBM Plex Sans Arabic | Inter 300, 400, 500, 600, 700; Plex Arabic 300, 400, 500, 600, 700 |
Newsreader is never used for body, labels, buttons, tables, numbers or the logo. Inter is never used for an H1 or H2 on a marketing surface. Inside the product every heading is Inter; the serif belongs to the brand voice, not the exception queue.
Web scale (English)
| Style | Face / weight | Size / line height | Tracking | Use |
|---|---|---|---|---|
| Display XL | Newsreader 500 | 72 / 1.02 | −0.015em | Hero line only; 48 / 1.05 below 768 px |
| Display L | Newsreader 500 | 56 / 1.05 | −0.01em | Chapter titles; 40 / 1.08 on mobile |
| H1 | Newsreader 500 | 44 / 1.1 | −0.01em | Page titles; 34 on mobile |
| H2 | Newsreader 500 | 32 / 1.15 | 0 | Section titles; 28 on mobile |
| H3 | Inter 600 | 24 / 1.3 | −0.01em | Sub-sections, card titles |
| H4 | Inter 600 | 20 / 1.35 | 0 | Card headings, table titles |
| H5 | Inter 600 | 16 / 1.4 | 0 | Compact headings, form group labels |
| Eyebrow | Inter 500 | 12 / 1.4 | +0.14em, uppercase | Chapter numbers, labels, "A MEMBER OF" |
| Body L | Inter 400 | 18 / 1.6 | 0 | Long-form, intros, proposals |
| Body M | Inter 400 | 16 / 1.6 | 0 | Default body and product |
| Body S | Inter 400 | 14 / 1.5 | 0 | Secondary descriptions, tooltips |
| Caption | Inter 400 | 12 / 1.4 | 0 | Metadata, timestamps, footnotes, the sample-data caption |
| Figure XL | Inter 600 | 56 / 1.0 | −0.02em, tabular | The one key number on a slide or hero |
| Figure | Inter 600 | 32 / 1.1 | −0.01em, tabular | Dashboard tiles, proof strip |
| Mono | Inter 400 | 14 / 1.5 | tabular | Tables of figures (Inter with tnum; no monospace face) |
Web scale (Arabic)
Arabic sits beside the same hierarchy with two adjustments: Naskh needs more size and more leading to match Newsreader's presence; Plex Arabic needs slightly more leading than Inter.
| Style | Face / weight | Size / line height | Note |
|---|---|---|---|
| Display XL | Noto Naskh Arabic 600 | 76 / 1.3 | 52 / 1.3 on mobile |
| Display L | Noto Naskh Arabic 600 | 58 / 1.3 | |
| H1 | Noto Naskh Arabic 600 | 46 / 1.35 | |
| H2 | Noto Naskh Arabic 500 | 34 / 1.4 | |
| H3 | IBM Plex Sans Arabic 600 | 25 / 1.5 | |
| H4 | IBM Plex Sans Arabic 600 | 21 / 1.5 | |
| H5 | IBM Plex Sans Arabic 600 | 17 / 1.55 | |
| Eyebrow | IBM Plex Sans Arabic 500 | 13 / 1.5 | No letterspacing in Arabic, ever |
| Body L | IBM Plex Sans Arabic 400 | 19 / 1.8 | |
| Body M | IBM Plex Sans Arabic 400 | 17 / 1.8 | |
| Body S | IBM Plex Sans Arabic 400 | 15 / 1.7 | |
| Caption | IBM Plex Sans Arabic 400 | 13 / 1.6 | |
| Figures | Inter 600, tabular | same as English | Digits are always Western and always Inter, even inside Arabic text |
Print scale
| Surface | Style | Spec |
|---|---|---|
| Documents (Docs, Word, PDF reports) | Title | Newsreader 28 pt 500, Deep Navy |
| H1 | Newsreader 20 pt 500, Deep Navy | |
| H2 | Inter 14 pt 600, Ink | |
| H3 | Inter 12 pt 600, Ink | |
| Body | Inter 11 pt 400, Ink, 1.5 | |
| Table | Inter 9.5 pt 400, tabular figures, 1.35 | |
| Caption / footer | Inter 8.5 pt 400, Secondary | |
| Arabic document body | IBM Plex Sans Arabic 11.5 pt, 1.7; headings Noto Naskh Arabic 22 / 30 pt | |
| Decks (16:9, 1920 × 1080 reference) | Cover line | Newsreader 500, 88 px |
| Slide title | Newsreader 500, 48 px, Deep Navy, two lines max | |
| Body | Inter 400, 22 px, 1.5 | |
| Key figure | Inter 600, 96 px, tabular, Deep Navy or white; gold only for the single highlighted figure | |
| Eyebrow / footer | Inter 500, 14 px, +0.14em caps | |
| Business card (85 × 55 mm) | Name | Inter 600, 9 pt |
| Role and contact | Inter 400, 7.5 pt; Arabic side Plex Arabic 8 pt |
Numerals
- Western digits (0 to 9) everywhere, in both languages. No Eastern Arabic digits.
- Tabular figures (
font-feature-settings: "tnum") in every table, dashboard, proof strip and figure. Proportional figures only in running prose. - Thousands separator: comma. Decimal: full stop. SAR 1,284,560.00. In Arabic the same digits and separators, with ر.س after the figure: 1,284,560 ر.س.
- Percentages close up: 4.2%. Negative numbers with a true minus (−312), never a hyphen, and in red only inside product status contexts.
- Dates: 4 November 2026 in English; 4 نوفمبر 2026 in Arabic. Hijri dates in brackets when the document needs them: (14 جمادى الأولى 1448).
Arabic pairing rules
- One language per line. Do not mix English and Arabic in a single headline. Pillar names and the brand name are the exception, because they are Latin by rule: «Fourwall للعمليات».
- The two languages never sit in the same text block; bilingual surfaces use two blocks, two columns or two pages, each with its own
langanddir. - Arabic headings are set about 5% larger than their English counterparts and with 20 to 30% more leading, per the scale above.
- Never letterspace Arabic. Never fake-bold it. Never use Naskh for UI or Plex Arabic for a hero line.
- Arabic punctuation: the Arabic comma (،), the Arabic question mark (؟), Arabic quotation marks («»). Full stop and colon are shared.
- Kashida (tatweel) is never used for justification; Arabic text is left ragged, right aligned.
Bidi rules (for builders)
- Set
dir="rtl"andlang="ar"on the Arabic container, never on individual words. - Wrap Latin tokens inside Arabic (Fourwall, POS, SAR, Accord Partners, product names, URLs) in
<bdi>or<span dir="ltr">so the surrounding punctuation does not jump. - Numbers and currency amounts inside Arabic are LTR runs; keep "128,640 ر.س" as one isolated unit so the symbol stays after the figure.
- Mirror layout, not assets: in RTL the grid, navigation order, list markers, chevrons and progress direction flip. The logo, the symbol, charts' time axes, photographs and icons that depict real objects do not flip. Lucide arrows that mean "forward" do flip.
- Text alignment follows direction:
text-align: start, never hard-coded left or right.
Loading
@import url('https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700&family=Newsreader:ital,opsz,wght@0,18..72,400;0,18..72,500;0,18..72,600;1,18..72,400&family=IBM+Plex+Sans+Arabic:wght@300;400;500;600;700&family=Noto+Naskh+Arabic:wght@400;500;600;700&display=swap');
--font-display: 'Newsreader', Georgia, 'Times New Roman', serif;
--font-sans: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
--font-display-ar: 'Noto Naskh Arabic', 'Sakkal Majalla', 'Traditional Arabic', serif;
--font-sans-ar: 'IBM Plex Sans Arabic', 'Segoe UI', Tahoma, sans-serif;
Self-host the four families for production surfaces (fourwall.app, the product, brand.fourwall.app) and use font-display: swap. The fallback stacks above must render a page that still reads as Fourwall when fonts fail.
09 · Iconography
One library. One stroke.
Rules
- Library: Lucide, outline only. No filled variants, no other library, no custom icons unless approved and drawn to the Lucide grid.
- Stroke: 1.5 px. Do not deviate.
- Sizes: 16 px (dense tables only), 20 px inline with text, 24 px standalone, 32 px in feature grids. Never below 16.
- Colour:
currentColor. Icons inherit the text colour next to them. Named accent states: Ink (default), Action Blue (interactive), Gold (one signature moment per surface), status colours (state only, product only). - Every icon in navigation has a text label. Standalone icons are allowed only in dense product tables where the column header explains them.
- Icons are never decorative fillers on marketing pages. If a card does not need an icon to be understood, it does not get one.
receipt
store
landmark
smartphone
credit-card
banknote
check-check
circle-alert
check-circle-2
arrow-right-to-line
scan-line
calendar-check
calendar-clock
truck
package
users
trending-up
trending-down
message-square-text
file-text
layout-dashboard
radar
lock
scroll-text
languages
download
copy
rotate-ccw
The icon vocabulary (approved pairings)
| Concept | Lucide icon | Concept | Lucide icon |
|---|---|---|---|
| Sale / order | receipt |
Branch | store |
| Bank | landmark |
Delivery apps | smartphone |
| Card | credit-card |
Cash | banknote |
| Matched | check-check |
Exception / difference | circle-alert |
| Approval | check-circle-2 |
Posted | arrow-right-to-line |
| Invoice capture | scan-line |
Month-end close | calendar-check |
| Compliance calendar | calendar-clock |
Supplier | truck |
| Inventory / recipe | package |
Labour | users |
| Cash forecast | trending-up |
Low point | trending-down |
| Advisor | message-square-text |
Report | file-text |
| Dashboard | layout-dashboard |
Market intelligence | radar |
| Read-only access | lock |
Activity log | scroll-text |
| Arabic / English | languages |
Download | download |
| Copy | copy |
Replay motion | rotate-ccw |
Agent tiles (the one branded glyph system)
Agents are not represented by icons. Each agent gets a tile: a square with a 2 px Deep Navy frame on white or sage, a two-letter monogram in Inter 600 (RC for Reconciliation Agent, IC for Invoice Capture, CF for Cash Forecasting), and a 4-unit gold square in the top-right corner for Advisory agents, bottom-left for Operations agents. The tile echoes the mark without copying it: it never has a door. Sizes 40, 56 and 96 px.
The symbol is not an icon
The Fourwall symbol never appears in an icon row, as a bullet, as a list marker or as a UI glyph. It is the logo.
10 · Layout and grid
Editorial grid. Generous margins. One frame.
Principles
- White space first. A Fourwall page is quiet before it is busy; if it looks empty, it is probably right.
- Scale contrast. One big thing per view (a headline, a figure, a mark) against small, disciplined supporting type. Never three medium things.
- Left-anchored. Headlines and body hang from a strong left edge (right edge in Arabic). Centred layouts are reserved for covers, closing slides and the stacked lockup.
- Chapters, not sections. Long documents and pages are divided by full-bleed Deep Navy bands carrying a number and a title in Newsreader. The band is the only place a heading sits on navy.
- Gold as punctuation. One gold element per view, at most.
4 mm gutters
8 columns body / 4 notes
24 mm bottom
Web grid
- Container: 1200 px max content width (1280 for full-bleed data), centred, 32 px side margins on desktop, 20 px on mobile.
- Columns: 12, 24 px gutters at 1024 px and above; 6 columns at 768; 4 columns below 640.
- Text measure: body never wider than 8 columns (about 720 px, 65 to 75 characters); Arabic body never wider than 7 columns.
- Vertical rhythm: 8 px base. Section padding 120 px top and bottom on desktop, 72 on mobile. Chapter bands 160 px. Space between a heading and its body 24 px; between paragraphs 16 px.
- Sticky chrome: 64 px header. On the brand site the chapter nav is a 240 px left rail at 1280 px and above, a top strip below.
Document grid (A4, portrait)
- Margins: 20 mm top, 18 mm outer, 22 mm inner, 24 mm bottom.
- 12 columns, 4 mm gutters. Body on 8 columns; margin notes and figures on the remaining 4.
- Header: Fourwall horizontal lockup 28 mm wide, top left (top right in Arabic). Footer: document title and page number in Caption, Secondary grey; the legal line on the last page only.
Deck grid (16:9, 1920 × 1080)
- Margins 96 px all round. 12 columns, 32 px gutters.
- Title zone: top 320 px. Content zone below. Footer strip 48 px: Deep Navy eyebrow left ("FOURWALL OPERATIONS · REVENUE ASSURANCE"), fourwall.app right.
- Four slide types: Cover (Deep Navy), Divider (Deep Navy, one line, one figure), Content (white), Data (white with a sage panel holding the dashboard).
The frame device
Fourwall has one layout ornament, used sparingly: the open frame. A 1 px Deep Navy rule draws a rectangle around a hero figure, a quote or a dashboard, with a deliberate gap in the bottom rule, centred, one-third of the width, echoing the door in the mark. Use it once on a page, at large scale only (minimum 480 px wide), never around body text, never around the logo, never nested. On Deep Navy backgrounds the rule is white at 35%.
The ledger pattern
A background texture for covers and chapter bands only: four vertical columns of 1 px rules at 6% opacity (white on navy, Deep Navy on sage), column width equal to the grid's three-column span, with short horizontal ticks every 48 px, like the ruled pages of a ledger. It never carries type, never goes above 8% opacity, and never appears on content surfaces.
Section anatomy (marketing pages and the brand site)
[eyebrow: 03 · Personality and voice] Inter 500, 12, caps, Navy
[heading] Newsreader 500, Display L, Deep Navy
[intro, 8 columns] Inter 400, Body L, Ink
[content]
[sample-data caption where any data is shown]
11 · Imagery and data
We show the numbers. We don't decorate them.
The rule on photography
Fourwall does not use stock photography. No handshakes, no teams pointing at laptops, no plated-food glamour, no generic Riyadh skylines. If a surface needs an image, it needs one of three things:
- The product. A dashboard, a report page, an exception queue, a morning message, rendered as real HTML or a clean export, inside the frame device or a flat sage panel. No device bezels, no perspective tilt, no reflections.
- The data. A chart built to the rules below.
- Commissioned photography of real restaurant back-of-house in Saudi Arabia: the pass, the till at close, the stock room, the delivery-app tablets lined up, hands with invoices. Natural light, one subject, no faces of clients without consent, no staged smiles. Commissioned only, approved by the brand owner, and never on the website until a library exists.
Until that library exists, the website, deck, brand site and reports use options 1 and 2 only.
Sales by tender
| Source | Difference | Status |
|---|---|---|
| POS | SAR 0 | ✓ Matched |
| Delivery apps | SAR 312 | ○ Pending |
| Card | − SAR 180 | ! Action needed |
Anonymised, scaled sample data.
Sales by tender
Anonymised, scaled sample data.
Daily matching
Anonymised, scaled sample data.
Cash forecast · P10 / P50 / P90
Anonymised, scaled sample data.
The anonymised-data rule
Every dashboard, chart, table and figure shown outside a client engagement uses anonymised, scaled sample data. Branch names are generic ("Branch 1", "Olaya", "Riyadh North"), brand names are invented, figures are scaled so that no real client's numbers can be inferred, and the caption "Anonymised, scaled sample data." (Arabic: «بيانات نموذجية مجهّلة ومعدّلة النسب.») appears in Caption style directly beneath. No exceptions, including on social media and in the brand site's own mockups. Marketing figures like "SAR 128,640 matched" carry "Illustrative figures" where they stand alone.
How to show a dashboard
- Flat, front-on, cropped to the content, on a sage panel with 32 px padding or inside the frame device.
- Product chrome is Inter, Deep Navy header, white cards, Border rules, status pills. It should look like the product because it is the product.
- One screen per view. If you need to show more, show a sequence, not a collage.
- Highlight one thing: a gold rule under the figure that matters, or a gold dot on the one exception. Never multiple highlights.
Chart rules
- Faces: Inter throughout, tabular figures. Axis labels Caption in Secondary grey. Title H4 in Ink. Source line in Caption beneath.
- Series colours, in order: Deep Navy (primary), Action Blue (secondary), Secondary grey (comparison, market, last year), Gold (the single matched or highlighted series or point).
- Bars before lines; lines for time; never pie or donut charts; never 3D; never gradients; never drop shadows.
- Gridlines: Border #E5E7EB, horizontal only, 1 px. No vertical gridlines; no chart frame.
- Bar width 60% of the slot; corner radius 0. Line weight 2 px; data points 4 px, filled, shown only at the ends and at the highlighted point.
- Negative values in Ink with a true minus sign; red only inside the product.
- Numbers on the chart, not in a legend, where there are fewer than eight. Legends sit above the chart, left-aligned, as text with 8 px swatches.
- Ranges (P10 / P50 / P90) as a Deep Navy band at 12% with a solid P50 line. Tornado charts: Deep Navy bars left, Action Blue right, sorted, labelled inline.
- Time runs left to right in every language. Arabic charts flip labels and legend position, not the axis.
Illustration
None. The brand has a mark, a frame, a ledger pattern and real data. It does not have illustrations, mascots, 3D renders or abstract blobs.
12 · Motion
Things settle. Nothing bounces.
Principles
- Motion explains matching. Every animation in the brand shows something arriving, lining up and being accounted for. If an animation does not do that, it is decoration, and we do not do decoration.
- Settle, don't bounce. Easing is a quick start and a long, calm stop:
cubic-bezier(0.2, 0, 0, 1). No overshoot, no elastic, no spring. - Short and once. Reveals run 320 to 480 ms. Nothing loops. The signature plays once on entry and again on request.
- Reduced motion is a composed still, not a missing picture. Every animated surface has a designed final frame that is delivered directly when
prefers-reduced-motion: reduceis set. - Gold moves last. The gold element in any sequence is the final beat, never the first.
Every riyal matched.
2 · Settle 0.6
3 · Match 1.3
4 · Square up 1.8
5 · Rest 2.4
Reduced motion · Composed still
The signature: Every riyal matched
The one animation that is the brand. It is used in the website hero, the deck cover (as a video or Lottie export), the brand site hero, the app splash and the social reveal. Nowhere else.
Choreography, on a Deep Navy ground, total duration 2.4 s:
| Beat | Time | What happens | Easing |
|---|---|---|---|
| 1. Arrive | 0 to 0.9 s | Twelve to sixteen small white receipt slips (rounded 2 px, 1 px Border edge, each with two or three 1 px grey lines like printed text and a tabular figure) drift in from the top and the right, slightly rotated, staggered 40 ms apart. | Fade in 240 ms; translate with the settle curve |
| 2. Settle | 0.6 to 1.4 s | The slips straighten to 0° and settle into four vertical ledger columns, aligned to a 1 px white 12% rule grid. Columns fill bottom-up. | Settle curve, 480 ms per slip |
| 3. Match | 1.3 to 1.9 s | Short horizontal gold lines (1.5 px) draw left to right between slips in adjacent columns that match, 60 ms apart. One pair stays unmatched for a beat, then a slip slides down one row and the line draws. | Line draw 180 ms linear, then settle |
| 4. Square up | 1.8 to 2.4 s | The columns contract: the four columns' outer rules become the four walls of the mark, the bottom rule opens at the centre, the gold lines converge into the single gold square. The wordmark fades in to the right of the mark at 2.2 s. | Settle curve 500 ms; the gold square scales from 0.6 to 1.0 |
| 5. Rest | 2.4 s | The finished horizontal lockup, reversed, with the tagline "Every riyal matched." beneath in Newsreader. Holds. | None |
Sound: none. Replay: a small rotate-ccw icon with the label "Replay" beneath the composition; replay is the only loop.
Reduced motion: beat 5 delivered immediately, with the four columns and gold match lines visible as a faint 8% ghost behind the lockup so the story still reads.
Mobile: same sequence at 8 to 10 slips, 2.0 s.
Site and product reveals
- Section entry: elements rise 12 px and fade from 0 to 1 over 400 ms, staggered 60 ms, maximum six elements per group; anything beyond the sixth appears with the sixth.
- Hover: colour and underline transitions 160 ms; cards lift 0 px (no lift), border darkens from Border to Secondary.
- Buttons: background transition 160 ms; pressed state scales to 0.98 for 80 ms.
- Numbers counting up: allowed only for the proof strip and dashboard tiles, 600 ms, settle curve, tabular figures so the layout does not shift. Never for currency amounts in the product.
- Charts: bars grow from the baseline over 480 ms, staggered 30 ms; lines draw left to right over 600 ms; the gold point appears last.
- Page transitions: none. Anchor scrolling is smooth (
scroll-behavior: smooth) except under reduced motion. - Never: parallax, auto-playing carousels, background video, particles, typing effects, marquees.
Part three
In use
13 · Applications
The system, in use.
Each application below is specified so that it can be built once and reused. What each one shows, in order.
13.1 Website (fourwall.app and /ar/)
- Header: horizontal lockup 132 px wide, left (right in Arabic); nav in Inter 500 15 px, Ink; "Let's talk" as a ghost button; language switch "العربية" / "English" as text, never flags.
- Hero: Display XL headline "Advisory for restaurant groups, powered by AI agents." in Newsreader, Deep Navy on white; subline Body L; two buttons, Action Blue primary "Book a Data & Close Diagnostic" and a text link "See how it works"; beneath, the signature motion on a Deep Navy band ending in "Every riyal matched."
- Pillar pair: two cards side by side on sage, each with eyebrow (pillar name), H3, four bullets, text link. Operations left, Advisory right (mirrored in Arabic).
- Dashboard section: one dashboard in the frame device, with the sample-data caption.
- Proof strip: three figures in Figure style, Deep Navy, labels in Secondary.
- Closing: Deep Navy band, "Let's start with your data." in Newsreader white, the CTA, the endorsed reversed lockup, the legal footer in Caption white at 70%.
- Footer: columns Pages, Pillars (الخدمات), Contact; legal paragraph; "© Fourwall 2026"; "A member of Accord Partners".
Advisory for restaurant groups, powered by AI agents.
Daily, not quarterly. In Arabic and English.
كل ريال في مكانه.
شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية.
Fourwall Operations
AI agents in your back office, every day.
- Daily Match
- Invoice to Entry
- Faster Close
- App Leakage
Your team approves; nothing posts without them.
Fourwall Advisory
Senior advice for the owner.
- Cash forecast
- Results by branch
- Market and competitor intelligence
- The big calls
المبيعات أعلى من العام الماضي بـ 4%.
الكاش يكفي 11 يومًا.
إشارتان تحتاجان قرارك، كلتاهما في الفرع 2.
بيانات نموذجية مجهّلة ومعدّلة النسب.
Sales 4% above last year.
Cash 11 days.
Two red flags, both in Branch 2.
Anonymised, scaled sample data.
13.2 Deck (company profile, proposals)
- Cover: Deep Navy, ledger pattern at 6%, eyebrow "COMPANY PROFILE · 2026", headline in Newsreader 88 px white with the last word in gold italic where the headline is the tagline, endorsed reversed lockup bottom left, fourwall.app bottom right.
- Divider: Deep Navy, part number in Newsreader 200 px at 12% white behind, one line in Newsreader 64 px white, one-sentence subline.
- Content: white, Newsreader title top left, Inter body, sage panels for groups, eyebrow footer with the pillar name.
- Data: white with one dashboard on a sage panel, three bullets to the right, the sample-data caption.
- How we work slide (before pricing): the disclaimer from section 15, verbatim, in Body M on sage.
- Closing: Deep Navy, "Let's start with your data.", CTA, endorsed reversed lockup, legal footer.
13.3 Report cover (Owner pack, Board pack, Diagnostic report)
- A4 portrait. Top 60% Deep Navy with the ledger pattern; report title in Newsreader 40 pt white; client group name in Inter 500 16 pt white at 80%; period in eyebrow style.
- Bottom 40% white: endorsed lockup 44 mm wide bottom left; "Prepared from your approved data. Anonymised where shared outside the group." in Caption; confidentiality line.
- Bilingual covers carry the Arabic title on its own line beneath the English, in Noto Naskh Arabic, right aligned to the text block's right edge; never interleaved.
- Inside pages: document grid, Newsreader H1, every page ending in findings, actions, owners and dates, the legal line on the last page.
Week 44 · 2026
Owner pack · Week 44
Riyadh North Group
Prepared from your approved data. Anonymised where shared outside the group.
Confidential
Anonymised, scaled sample data.
Week 44 · 2026
Owner pack · Week 44
ملف المالك الأسبوعي
Riyadh North Group
Prepared from your approved data. Anonymised where shared outside the group.
Confidential
بيانات نموذجية مجهّلة ومعدّلة النسب.
Findings, actions, owners and dates
| Issue | Riyals at stake | Owner | By when |
|---|---|---|---|
| App payout | SAR 312 | Finance lead | 5 November |
| Invoice price | SAR 180 | Branch 2 | 6 November |
Your team approves. Nothing posts without them.
Anonymised, scaled sample data.
Fourwall is a technology and management-advisory company and is not a licensed public accounting firm. We do not provide accounting, bookkeeping, audit, review, tax or zakat services. Clients remain responsible for their books, financial statements and filings. Licensed services are available through independent licensed firms. Fourwall is a member of Accord Partners.
Owner pack · 02
13.4 Email signature
- Plain HTML, no images except the lockup as a hosted PNG at 2× (endorsed, 180 px wide displayed) beneath the text, never above it.
- Lines: Name in Inter 600 14 px Ink; role in Inter 400 13 px Secondary ("Implementation Specialist", "Senior Advisor", never a finance title); "Fourwall" in Inter 600 13 px Deep Navy; phone and email in 13 px Action Blue links; fourwall.app.
- Arabic signatures mirror the lines in Plex Arabic beneath a 1 px Border rule, not side by side.
- No taglines, no quotes, no social icons, no legal paragraph (the legal line lives on documents, not signatures).
Senior Advisor
Fourwall
hello@fourwall.app
fourwall.app
مستشارة خبيرة
Fourwall
hello@fourwall.app
fourwall.app
Hosted PNG at 2× in production.
13.5 Business card (85 × 55 mm)
- Front (English): white, horizontal lockup 30 mm wide top left, name Inter 600 9 pt, role 7.5 pt Secondary, phone and email 7.5 pt Ink, fourwall.app; "A member of Accord Partners" in eyebrow style 6 pt bottom left.
- Back (Arabic): Deep Navy, reversed horizontal lockup 30 mm wide top right, name and role in Plex Arabic 8 pt white, «عضو في Accord Partners» bottom right in white at 70%; the gold riyal is the only colour.
- Stock: 350 to 400 gsm uncoated, natural white. Spot gold ink (Pantone 1245 C) for the riyal only if budget allows; otherwise four-colour.
Senior Advisor
hello@fourwall.app
fourwall.app
A member of Accord Partners
13.6 Social post (1080 × 1080 and 1080 × 1350)
- Two templates only. Statement: Deep Navy, one line in Newsreader 64 to 80 px white, last word gold italic when it is the tagline, horizontal reversed lockup bottom left, fourwall.app bottom right. Figure: white, one Figure XL in Deep Navy with a gold underline, a one-line explanation in Body L, the sample-data or illustrative caption, horizontal lockup bottom left.
- Arabic posts use the same templates with Naskh and Plex Arabic, right-anchored; the logo stays in the same corner relative to reading direction (bottom right in Arabic) and is never mirrored.
- Avatar: the app icon. Profile banner: Deep Navy with the endorsed reversed lockup centred.
- No carousels of stock photos, no memes, no quotes in frames.
13.7 App icon
- The symbol in white on a Deep Navy rounded square, corner radius 22% of the side (112 on 512), symbol occupying 62.5% of the side (320 on 512), gold riyal at full strength.
- iOS and Android use the master; Android adaptive icon supplies the Deep Navy as background layer and the symbol as foreground with the required safe zone. Favicon: 16 and 32 px, symbol in Deep Navy on transparent; 180 px touch icon from the master.
- No wordmark in the icon at any size. No gradients, no gloss, no border.
13.8 Signage and door decal
- Office door: frosted or clear glass, one-colour white vinyl, horizontal lockup 360 mm wide centred at 1,500 mm from the floor; beneath it, 40 mm gap, "A member of Accord Partners" in Inter 500 caps 10 mm cap height, tracked +0.14em. Arabic line «عضو في Accord Partners» on the inside face of the glass or beneath, never mirrored.
- Reception wall: Deep Navy painted panel with the reversed horizontal lockup in cut acrylic, symbol frame and wordmark in white, riyal in brushed brass (the one physical place gold is a material).
- Wayfinding and interior labels: Inter 500, Ink on white, Lucide icons at 24 px with labels.
- The symbol alone at large scale (over 600 mm) is allowed on one wall only, as a one-colour white line on Deep Navy, with the gold riyal.
A MEMBER OF ACCORD PARTNERS
Brushed brass, physical only · #B08D57
14 · Bilingual rules
Two languages. One system. Separate lines.
Your team approves.
Nothing posts without them.
فريقك يعتمد.
ولا شيء يُرحّل بدونه.
Layout mirrors. The logo does not.
- Separate lines, separate blocks. English and Arabic never share a line, a sentence or a paragraph. A bilingual surface is two monolingual surfaces placed together: side by side (English left, Arabic right), stacked (English above, Arabic below), or on facing pages.
- Each block owns its direction.
lang="en" dir="ltr"andlang="ar" dir="rtl"on the containers. Alignment follows direction. - The name stays Latin. "Fourwall", "Accord Partners", "Fourwall للعمليات", "Fourwall للاستشارات". No transliteration (فوروول، فورول) anywhere, including voice scripts and print, unless an all-Arabic legal context requires it, in which case «أكورد بارتنرز» is used for the parent only and Fourwall remains Latin.
- Never mirror the logo. In Arabic layouts the logo keeps its construction and moves to the leading corner (top right). The symbol's door faces the same way in every language.
- Mirror the layout. Grid, navigation order, list markers, chevrons, card order (Operations first in reading order), table column order and progress steps flip. Charts' time axes, icons depicting real objects, photographs and the logo do not.
- Digits are Western in both languages. Currency: SAR before the figure in English, ر.س after it in Arabic.
- Arabic is not a translation layer. Copy is written for a Saudi owner in Modern Standard Arabic with Saudi business idiom; the glossary in
ar-notes.mdis the source. Deliberate departures from the English are allowed and recorded. - Type pairs are fixed. Newsreader pairs with Noto Naskh Arabic; Inter pairs with IBM Plex Sans Arabic. No other Arabic faces.
- Tagline pairs. "Every riyal matched." pairs with «كل ريال في مكانه.» They may appear on the same surface in separate blocks; they never appear as one line with a slash.
- The legal line is bilingual on bilingual surfaces and appears in both languages whenever both languages appear on the page.
15 · Legal and endorsement
What we are, in writing.
The disclaimer (English; verbatim, never edited)
Fourwall is a technology and management-advisory company and is not a licensed public accounting firm. We do not provide accounting, bookkeeping, audit, review, tax or zakat services. Clients remain responsible for their books, financial statements and filings. Licensed services are available through independent licensed firms. Fourwall is a member of Accord Partners.
The disclaimer (Arabic)
Fourwall شركة تقنية واستشارات للإدارة العليا، وليست مكتب محاسبة ومراجعة مرخّصًا. لا نقدّم خدمات المحاسبة أو مسك الدفاتر أو المراجعة أو الفحص أو الضريبة أو الزكاة. ويبقى العملاء مسؤولين عن دفاترهم وقوائمهم المالية وإقراراتهم. والخدمات المرخّصة متاحة عبر مكاتب مستقلة مرخّصة. Fourwall عضو في Accord Partners.
Where it appears
- Website: every page footer, both language sites, Caption style, full width, never collapsed.
- Decks and proposals: the "How we work" slide before pricing (the proposal version below) and the closing slide footer.
- Reports: the last page.
- Contracts: the counsel-drafted clauses in
legal-lingo.md§4. - Business cards, signatures, social: not required; the endorsement line alone.
The proposal version (one box, before pricing)
How we work: Fourwall technology is used by your finance team inside your own systems. Entries, matches and reports are prepared by the agents for your review; nothing posts without your approval. You own and control your books at all times. Fourwall does not act as your accountant, auditor or tax agent.
Arabic: طريقة عملنا: تقنية Fourwall يستخدمها فريقك المالي داخل أنظمتك. القيود والمطابقات والتقارير يجهّزها الوكلاء لمراجعتك، ولا يُرحّل شيء بدون اعتمادك. وتبقى الدفاتر تحت ملكيتك وسيطرتك في جميع الأوقات. Fourwall لا يعمل كمحاسبك أو مراجعك أو وكيلك الضريبي.
How to say "a member of"
- English: "A member of Accord Partners." Capital A at the start of a line or as a standalone line; "a member of Accord Partners" inside a sentence. Never "part of", "backed by", "an Accord company", "powered by Accord", "Accord Partners' Fourwall".
- Arabic: «عضو في Accord Partners». Never «إحدى شركات أكورد» (reads as a subsidiary and transliterates the brand).
- Visual: only through the endorsed lockup or the words above. The Accord icon never appears with Fourwall. The two wordmarks are never merged, never separated by "×", and Fourwall always comes first.
- In boilerplates the endorsement is the last sentence. In the legal line it is the last sentence. On the cover of a document it is in the lockup, not repeated in text.
- Accord Partners' own guidelines (brand.accordpartners.ai) govern the Accord wordmark's colour and construction; Fourwall never alters them.
Titles and roles
Fourwall people are advisors, senior advisors, implementation specialists, integration engineers and customer success managers. Never accountants, bookkeepers, auditors, tax advisors, finance managers or CFOs for a client, in any language, on any surface, including LinkedIn.
Claims checklist (before anything is published)
- Every accounting verb has the agents or the client's team as its actor.
- Every capability claim carries the approval line within sight.
- No "review", "assurance", "certified", "compliant", "guaranteed", "audit-proof".
- Numbers have a source or are marked illustrative; data is marked anonymised and scaled.
- The disclaimer is present where section 15 says it must be.
- Arabic has been read aloud by a Saudi reader; no dialect in Fourwall's own voice.
16 · Downloads
Every asset, one place.
All files are vector where the format allows. SVG is the master; PNG exports are derived at 1×, 2× and 4×; PDF for print. File names are fixed; do not rename on redistribution.
Logo (`/assets/logo/`)
fourwall-horizontal.svg(+.pngat 480, 960, 1920 px;.pdf)fourwall-horizontal-reversed.svg(+ PNG, PDF)fourwall-endorsed-member-of.svg(+ PNG, PDF)fourwall-endorsed-member-of-reversed.svg(+ PNG, PDF)fourwall-endorsed-stacked.svg(+ PNG, PDF)fourwall-endorsed-stacked-reversed.svg(+ PNG, PDF)fourwall-app-icon.svg(+fourwall-app-icon-512.png,-192.png,-180.png,favicon-32.png,favicon-16.png,favicon.ico)fourwall-symbol-navy.svg,fourwall-symbol-white.svg(symbol alone, for favicon and signage suppliers; derived from the master)fourwall-one-colour-navy.svg,fourwall-one-colour-white.svg,fourwall-one-colour-ink.svg(horizontal, single colour; derived)construction.svg(reference)fourwall-logo-pack.zip(everything above)
Colour (`/assets/colour/`)
fourwall-palette.ase(Adobe swatches)fourwall-palette.clr(macOS)fourwall-tokens.css,fourwall-tokens.jsonfourwall-palette.pdf(one page, print recipes)
Type (`/assets/type/`)
fourwall-fonts-readme.md(Google Fonts links, licences, fallback stacks)fourwall-type-scale.css
Templates (`/assets/templates/`)
Fourwall-Deck-Template.pptxand the Google Slides linkFourwall-Document-Template.docxand the Google Docs linkFourwall-Report-Cover-A4.pdf(EN and AR)Fourwall-Email-Signature.htmlFourwall-Business-Card.pdf(print-ready, with bleed, CMYK and spot gold versions)Fourwall-Social-Templates.fig(1080 square and portrait, EN and AR)Fourwall-Door-Decal.pdf(one-colour white, 360 mm)
Motion (`/assets/motion/`)
every-riyal-matched.json(Lottie)every-riyal-matched-1920.mp4,every-riyal-matched-1080.mp4(H.264, no audio)every-riyal-matched-still.svg(the reduced-motion frame)
Reference
Fourwall-Brand-Guidelines-v1.0.pdf(this site, printed)Fourwall-Brand-Sheet-v3.png,Fourwall-Lockup-System-v3c.pngFourwall-Company-Profile-2026-11-v8.pdflegal-lingo.md,ar-notes.md,endorsed-lockup-proportions.md
Logo masters and exports
Colour and type
Templates and reference
Motion
Available files are linked above. The reference inventory describes the full brand system; unlinked formats are not included in this release.
17 · Contact and governance
One address for anything with our name on it.
Response within one business day, Riyadh time.
Brand owner
The Fourwall CEO office, with Accord Partners brand governance for the endorsement.
Brand contact
hello@fourwall.app. Response within one business day, Riyadh time.
What needs approval before it ships
- Any new logo application, lockup, or partner co-branding.
- Any surface that carries the Accord Partners name.
- Any capability claim, headline or boilerplate not in this book.
- Any Arabic copy in Fourwall's own voice.
- Any photography.
- Any change to the palette, type or the signature motion.
What does not need approval
- Documents, decks, reports and social posts built from the templates with copy from this book.
- Product UI built on the tokens and components.
- Email signatures built from the template.
Versioning
- This is version 1.0, dated 4 November 2026. It replaces the brand sheet v3 of 2 November 2026 and the lockup system v3c.
- Changes are made only through the brand owner, recorded in a changelog at the foot of the brand site, and republished with a new version number. Nothing is edited in place.
- The brand site at brand.fourwall.app is the canonical copy. PDFs are exports and carry their version and date on the cover.
Credits line (brand site footer)
Fourwall Brand Guidelines · v1.0 · 4 November 2026 · fourwall.app · hello@fourwall.app · A member of Accord Partners
v1.0 · 4 November 2026 · First release.